i-Synergy creates new technologies to keep up with megatrends in digital e-commerce and marketplaces

VTRAK and Rewalty’s i-Synergy integrated platform and hybrid marketplace will capture the ongoing transformation in digital commerce.

Affiliate Marketing Network Platform i-Synergy (ASX:IS3) has positioned itself at the forefront of a megatrend that sees more and more companies leveraging the market model to grow their businesses digitally.

The result of changing consumer behavior around the world has seen millions of users transform their businesses using digital marketplaces.

Digitization has rapidly accelerated globally, with 40% of consumers now buying more online than before.

i-Synergy’s offering of SaaS platforms with Rewalty and VTRAK, as well as its new R&D laboratory, which is currently developing a new hybrid market, will enable the company to ride the wave of this transformation.

Platform extension

The IS3 VTRAK platform will be integrated with the Rewalty platform to create an integrated ecosystem for merchants, customers and affiliates that combines order, loyalty and affiliate programs.

This means businesses will be able to host on the IS3 Marketplace and offer products and services, as well as personalized rewards for customers and affiliates for contributing to the network.

There has been significant continued growth in the number of merchants and users joining the Rewalty platform, with the current focus on WA’s hospitality industry.

However, IS3’s plan is to expand the offering outside of the hospitality industry, which the company has outlined in a three-step plan.

The first step will involve the integration of the Rewalty loyalty program into VTRAK and the launch of the offer in New South Wales and Victoria.

The second step is to integrate the VTRAK affiliate network and capability into the Rewalty Marketplace, and launch it in all existing regions and in Malaysia, where VTRAK is currently based.

And finally, Step 3 is to create an app and an affiliate marketplace with product, service, and digital asset capabilities, and run an independent sales platform with the integration of the affiliate program. membership and loyalty.

This new hybrid platform will be launched in existing regions and will be offered to enterprise customers.

The hybrid marketplace will also allow businesses to create their own collections of digital assets for multiple products and services in less than 60 seconds and trade in the marketplace, cost-effectively and transparently.

“Companies will be able to create digital representations of assets, products and services and store their information on a private blockchain while leveraging the value of data,” says Kevin Coutinho, IS3’s Executive Director.

Market gap

This creation of new technologies and offers is an integral part of the R&D panel newly created by IS3.

The panel will mainly focus on software development and patent creation (private blockchain and analytics technology), and ensure that a commercial agreement is signed before development is completed.

IS3’s new hybrid platform will collect social and technical data on markets and products, and store it on a private blockchain (for security and tamper-proofing). The platform will also run AI and ML analysis for charts and outputs.

S3 says the benefits of this will ultimately be a better customer experience.

“We have identified a gap in the market segment with the lack of sentiment and social media analytics tools, and are working on developing technologies for the changing needs and evolving technologies in today’s market,” Coutinho said.

Opportunities in the payments industry

The other new technology project that IS3 is building is a Unified Digital Asset Standards Infrastructure (UDASI) for enterprises.

This platform will offer useful features such as vendor payments, as well as the ability to integrate a global rewards mechanism, allowing businesses and customers to build and participate online.

UDASI will also enable businesses and customers to create digital assets and trade in a marketplace, as well as create data and share value in a secure and independent manner.

“If you look at payment systems for example, they have evolved over time and have also changed shopping experiences within marketplaces.

“They’ve moved from e-commerce to mobile commerce, and the future is moving towards virtual commerce,” says IS3 R&D panel lead Dr. Ponnie Clark.

“The way consumers and businesses make and receive payments is changing,” she added.

“According to an Australian government report, checks for non-cash payments have fallen from 85% in the 1980s to around 0.2% today and over the past three years.

“Trends will accelerate if we have the technology, as payment transactions have become more disintermediated.”

Dr. Clark says that because of this, there will be opportunities for i-Synergy Group and Ledger Labs to become part of the payment chain, and for research organizations to foster research in the field through collaboration. Of the industry.

IS3 believes that in the future there will be easily accessible mobile applications to enable businesses and customers to buy, sell and hold various offerings such as products, services and assets.

This means access to a mobile wallet to enable businesses and users to hold and exchange assets seamlessly between products and services.

Developers will also have an API option that will allow other tech companies to use the API to integrate their offerings.

This article was developed in conjunction with i-Synergy, a Stockhead advertiser at the time of publication.

This article does not constitute advice on financial products. You should consider obtaining independent advice before making any financial decisions.

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