Kao publishes progress reports on its ESG strategy – the Kirei Lifestyle Plan

TOKYO–(BUSINESS WIRE)–Kao Corporation, a Japan-based group whose brand portfolio includes Offensive, Biore, Goldwell, Jergens, John Frieda, Kanebo, Laurel, Joyfuland Molton Brown, released progress reports on its ESG (environmental, social and governance) strategy, the Kirei Lifestyle Plan. Details of its progress are published in the “Kao Sustainability Report 2022”. The report discloses the achievements of the 2021 major leadership action themes as well as raising the internal carbon price to 18,500 yen/ton-CO2 to promote decarbonization. It also describes revisions to Kao’s biodiversity policy and details the establishment of new ESG steering committees, which will strengthen Kao’s ESG governance structure. It’s available in English on Kao’s website starting today.

Kao Sustainability Report 2022


For more than 130 years, Kao has worked to help consumers lead fulfilling lives. In April 2019, Kao established the Kirei Lifestyle Plan, which is an ESG strategy that includes 19 leadership actions to achieve a sustainable and desirable lifestyle. The Japanese word “kirei” describes something that is both clean and beautiful. For Kao, Kirei is not just about looks, but about attitude too – creating beauty for yourself, for others, and for the world around you. Since its launch in 2021, Kao Group’s 2025 Mid-Term Plan (K25) has proclaimed “protecting future lives” and promoting “sustainability as the only path” as its vision. The Kao Group will continue to integrate its ESG strategy into its management practices. He will also expand his business, provide better products and services to consumers and society, and work towards his goal, “To realize a Kirei world in which all life lives in harmony.”

Kao’s Deputy General Manager in charge of ESG, Dave Muenz, delivered this message regarding the progress of the announcement of the Kirei Lifestyle Plan: an. Driven by the long-standing corporate value that “integrity is the only choice” – doing what is right and holistic even though it may not be the easiest option – Kao took actions in 2021 that will help us continue to be a force for positive impact to the people we serve, including setting ambitious decarbonization targets to achieve zero carbon by 2040 and carbon negative by 2050 This year, our ESG governance structure has been strengthened with the establishment of four ESG steering committees which will deal with decarbonisation, plastic packaging, human rights and DEI*1, and chemicals management. As a business dependent on natural capital like palm oil, we have released a new sourcing policy that will help us work across our supply chain to ensure traceability and identify risks. by organizing third-party audits of our suppliers. Kao will continue to work through collaborations and partnerships to create a Kirei life for all.

*1 Diversity, Equity, Inclusion

A leading international non-profit organization, CDP, has included Kao in its prestigious “A List” in three categories for the second consecutive year. Additionally, the Ethisphere Institute, a leading US think tank, has named Kao one of the World’s Most Ethical Companies for 16 consecutive years.

New initiatives to promote a Kirei lifestyle

1. Increase the internal carbon price to 18,500 yen/tonne-CO2 promote decarbonization

In 2006, Kao introduced an internal carbon price system to reduce CO2 emissions. Last year, it announced a new decarbonization target and increased the target CO2 22% reduction in emissions in Scope 1+2*2 CO2 emissions (absolute value) to 55% (taking 2017 as a base year) by 2030.2 at 18,500 yen/ton-CO2*3. It will also promote the use of energy efficient equipment, the use of low CO2 emissions and renewable energy supply.

*2 The volume of greenhouse gases emitted directly by businesses and other organizations.

*3 This rate is the estimated carbon tax rate for 2035, based on the carbon tax rates included in the IEA’s World Energy Outlook 2021. It is assumed that in the future, newly introduced equipment will continue to operate after 2030.

2. Establishment of ESG steering committees to strengthen the ESG governance structure

Since April 2022, in order to implement ESG initiatives in a reliable and rapid manner, ESG steering committees have been newly created within the ESG management committee to build a flexible and robust ESG governance structure to respond to the four priority issues. about decarbonisation, plastic packaging and human rights. and DEI, and chemicals management. Executive-level leaders act as owners and, together with the ESG management committee, recommendations will be made to each division and group company. In each division, ESG is integrated into the division’s policies, objectives and plans to establish effective governance. The ESG governance structures of the Group’s companies abroad are also organized into divisions, and are operated by the Group’s companies according to the content of the activities.

3. Revision of the biodiversity policy

Kao works by taking advantage of many biological resources such as palm oil, paper and pulp. In 2011, Kao formed the “Basic Policies on Biodiversity Conservation” and worked to develop new technologies that contribute to sustainable raw material sourcing and biodiversity conservation. The modern world aims to reduce negative impacts on nature and biodiversity, to multiply actions that have a positive impact and to reverse the trend of biodiversity loss. With the revision of the global biodiversity targets at the 26th meeting of the Conference of the Parties, at the United Nations Framework Convention on Climate Change (COP26) in 2021, the existing policy was revised and in April 2022, the “Basic Policy on Biodiversity” was formed.

For Key Leadership Action Themes: 2021 Business Results, click on the following URL.


About the Kirei Lifestyle Plan

For the past 130 years, Kao has worked to improve people’s lives and help them adopt more sustainable lifestyles, a Kirei lifestyle. The Japanese word “kirei” describes something that is clean, tidy, and beautiful all at once. The Kao Group established its ESG strategy, the Kirei Lifestyle Plan in April 2019, which aims to realize the vision of a softer and more sustainable lifestyle. By 2030, Kao aims to empower at least 1 billion people to enjoy a more beautiful life and to have 100% of its products leave an environmental footprint throughout the life cycle that science affirms. that our natural world can safely absorb.

For more information, click https://www.kao.com/global/en/sustainability/

About Kao

Kao creates high value-added products and services that heal and enrich the lives of everyone and the planet. Through its portfolio of more than 20 leading brands such as Offensive, Biore, Goldwell, Jergens, John Frieda, Kanebo, Laurel, Merriesand Molton Brown, Kao is part of the daily life of people in Asia, Oceania, North America and Europe. Combined with its chemical business, which contributes to a wide range of industries, Kao generates around 1.42 trillion yen in annual sales. Kao employs approximately 33,500 people worldwide and has a 135-year history of innovation. Please visit the Kao Group website for updated information.


Related Information

Kao launches a new ESG strategy “Kirei Lifestyle Plan” to support consumers’ lifestyle changes


Kao Sustainability website


Kao 2022 Integrated Report


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