New Media Academy launches the first virtual campus with immersive technology

The campus is being built in collaboration with Engage and is the first step in the academy’s quest to design a learning experience featuring immersive technologies.

The New Media Academy has launched the Middle East’s first virtual campus that harnesses immersive technology.

The campus is a custom New Media Academy-branded space station orbiting Mars, and users will have the experience of traveling to the surface of Mars to explore.

The inauguration of the virtual campus drew the participation of several academy members and alumni, including leaders of public and private sector institutions and independent content creators. Charlie Fink, Immersive and Virtual Reality Technology Specialist and Columnist for Forbes, gave a presentation on the role of AR and virtual reality in business and on accelerating the global transition to digital learning in virtual and immersive environments.

Commenting on the launch, Rashid Al Awadhi, CEO of New Media Academy, said, “Virtual reality and immersive technologies are shaping the learning experience of tomorrow. It is not a moment; it is a permanent movement. With the full set of tools that come with immersive learning, accessibility becomes a possibility and is the next best thing in real life. Students become active participants in an elevated educational process with exceptional multisensory 3D experiences where they can interact with objects and with each other. Virtual reality is not just a complement to other learning solutions, it is the future. Our students have access to the highest quality education, supported by the best educators in the world. At the New Media Academy, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, in June 2020 to foster a new generation of Arab content creation professionals with Unlimited ambition, we seek to set high standards for creative and digital learning in the region.

Charlie Fink added, “Virtual reality and immersive applications have proven to be very effective in keeping pace with the rapid changes our world has undergone over the past year in terms of learning, work and communication systems. . Today, immersive and integrated virtual reality experiences can improve the flexibility of the business, education, training and healthcare sectors, and ensure that we communicate in all circumstances, with the benefit of tools. and digital solutions. The launch of the first virtual campus of its kind in the region by the New Media Academy makes it a model in the development of innovative mechanisms that shape the future of learning and provide new and larger spaces for learners to test and experience. concepts and ideas in a virtual environment with unlimited creativity.

The academy has developed its new virtual campus based on Engage, a global platform dedicated to the development of advanced learning environments using virtual reality technologies. The virtual campus is a first step in New Media Academy’s quest to design a learning experience featuring immersive technologies.

David Whelan, CEO and Founder of Immersive VR Education (IVRE), which developed Engage, said: “I am delighted to welcome New Media Academy to the Engage platform as the first to launch a digital campus of virtual reality in the Middle East. This partnership will allow the Academy to offer access to a fully immersive virtual campus, where users will be able to interact on a wide range of virtual reality devices and headsets. This is just the start of what we hope will be a successful and productive business in the Middle East. “

The new virtual campus and the inaugural event are powered by VIVE, a major player in premium VR.

Daniel Khayat, Head of Product and VIVEPORT Middle East & Africa, said: “We are delighted to see New Media Academy develop the first virtual campus of its kind in the Middle East. This type of innovation is very close to our vision, with VIVE being a pioneer of innovation, supporting various industries and companies to achieve more success by providing world-class experiences in immersive reality technology. The training and education sector can lead the transformation of business sectors towards virtual reality. We will see qualitative growth and more satisfaction with the application of virtual reality as a new trend. ”

The New Media Academy establishes strategic partnerships with global solution providers to deliver flexible interactive education and training materials that adhere to world-class standards and global best practices for its program members who include public sector leaders, private sector employees, content creators, those who want to develop advanced digital skills.

It also cooperates with world-renowned experts and trainers to deliver its educational programs that cover various digital skills and give Academy members a competitive edge in communication, digital strategy design and content creation. .

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