Preymaker’s latest innovation: a fully cloud-based color workflow

Preymaker’s infrastructure is fully virtualized, even in its 10,000 square foot studio in Manhattan. Artists in the New York office collaborate with talent working in locations around the world, including Los Angeles, London and as far away as New Zealand. They connect to the studio infrastructure on AWS using various devices, such as Wacom tablets, and with a zero client or software client. Leveraging Windows and Linux-based virtual workstations, the studio uses Weka IO’s WekaFS file server tied to Amazon Simple Storage Service (S3) for centralized data that Preymaker artists can securely access from virtually anywhere. anywhere.

Adopting a 100% cloud-based workflow enables ways of working that were previously impossible. “It’s remarkable how our artists are able to seamlessly collaborate across the world. An artist in London can work on a timeline and hit record, then an artist in New York or Los Angeles can take over in a matter of seconds. seconds. We don’t have to move the data, it’s already there in one place,” Kneale said. “By making our cloud studio transparent to our entire team, it frees up more time for creativity, craftsmanship and innovation.”

When implementing a color workflow in the cloud, consistent reading was initially a challenge. To overcome this, Preymaker has built a secure, high-throughput, low-latency streaming platform that enables real-time streaming for anyone, anywhere in the world. For Preymaker, this was a game-changer that meant no matter where the client was, they could view a live session with Preymaker from their cloud studio within seconds. Having successfully circumvented this obstacle, Preymaker is now implementing the technology on all of its systems in the cloud.

“Before the pandemic, clients came into the studio for reviews and we still host live work sessions. However, now more and more clients prefer to connect to their own devices and see a low latency stream for a real-time collaboration Color calibration and monitoring are critical in creating media and entertainment, so we try to ensure that our environment supports widely accessible devices with quality color profiles,” Kneale explained.

With a focus on innovation and content creation, Preymaker’s ability to scale quickly with cloud-based resources has helped it deliver high-quality projects, even under incredibly tight deadlines. The cloud has reduced traditional computational bottlenecks and allowed artists to iterate more. The studio’s global reach further enhances its capabilities.

“Timelines and deadlines are getting tighter all the time, and AWS gives us the agility we need to complete projects we couldn’t otherwise complete,” Kneale noted. Sharing the impact of the cloud on the studio’s work for the Coors Big Game ad, he clarified, “Because we were using AWS and had artists in multiple locations, we were able to complete our work for a very high profile. [Super Bowl] commercial spot in about 24 hours. Our colorist in Los Angeles started the project, then it was picked up in London for compliance, which New York then completed, did the effects work and delivered. Ultimately, the cloud gives us the flexibility to complete complex, IT-intensive tasks in a short time and meet the needs of our customers.”

About Dianne Stinson

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