Upland Altify Named in New Technical Report for Account-Based Selling Technologies

AUSTIN, Texas–(BUSINESS WIRE)–Upland Software, Inc. (Nasdaq: UPLD) has been named in Forrester’s New Technology: Account-Based Selling Technologies, Q1 2022 report that provides insight into account-based selling technologies. Upland Altify’s strategic account planning software was one of 19 vendors included, and only one of seven late-stage technology vendors recognized in the report.

“As a leader in account planning technology for over 15 years, we have partnered with global companies such as Salesforce, Lumen, UnitedHealth Group and many others to enable the skill set, mindset and tools for account-based selling in their organizations,” said Patrick Morrissey, SVP and GM at Upland. “We are proud to be recognized by Forrester as one of the solutions that help companies find the white space and unlock new pipelines to grow their business in their strategic accounts.”

Suppliers were evaluated and differentiated based on the following three weighted criteria: top-ranked competitors, length of service, and full-time employees. From there, Forrester scored vendors against all criteria using progressive point values ​​through maturity stages and divided them into three final groups of late-stage, growth-stage, and stage vendors. early.

Altify delivers account planning software natively within Salesforce, combining innovative technology with expert strategy and methodology. Altify helps uncover complex relationships, identify white spaces, support opportunity planning efforts, define repeatable sales processes, and coordinate collaboration between sales, marketing, customer success, and business. extended revenue team to help identify, win and retain customers.

For more information about Altify, please visit: https://uplandsoftware.com/altify/.

To view the Now Tech: Account-Based Sales Technologies, Q1 2022 report, please visit Forrester.com.

About Upland Software

Upland helps global enterprises accelerate digital transformation with a powerful library of cloud software that delivers choice, flexibility, and value. Our growing library of products provides the “last mile” plug-in processes, reports, and task-specific workflows that major cloud platforms and in-house systems don’t provide. We focus on specific business challenges and support every corner of the organization, operating at scale and delivering rapid ROI to our more than 1,700 enterprise clients. To learn more, visit www.uplandsoftware.com.

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